Michael Mackert, Ph.D. is the Director of The University of Texas at Austin Center for Health Communication, and he holds faculty appointments in the Stan Richards School of Advertising and Public Relations at the Moody College of Communication and the Department of Population Health at Dell Medical School.
His current research focuses primarily on the strategies that can be used in both traditional and new digital media to provide effective health communication to low health literate audiences. Of particular interest are approaches that go beyond "clear and simple" messages which can create increased engagement which will translate to improved health behavior and outcomes over time.
His research has appeared in Health Communication, Patient Education and Counseling, Journal of Health Communication, Qualitative Health Research, and the Journal of Medical Internet Research. He is the author of Designing Effective Health Messages.
- “I want to know everything”: a qualitative study of perspectives from patients with chronic diseases on sharing health information during hospitalization (BMC health services research, 2017)
- e‐Health and new moms: Contextual factors associated with sources of health information (Public Health Nursing, 2017)
- Health literacy in adolescents with sickle cell disease (Journal of Pediatric Nursing: Nursing Care of Children and Families 36, 191-196, 2017)
- Toward a better understanding of patient health literacy: A focus on the skills patients need to find health information (Qualitative health research 27 (8), 1160-1176, 2017)
- Assessing the Mental Health Needs of Pregnant Adolescents: Health Literacy Frameworks to Guide Research and Practice (Research and theory for nursing practice 31 (2), 137-155, 2017)
- Engaging Men in Prenatal Health Promotion: A Pilot Evaluation of Targeted e-Health Content (American journal of men's health 11 (3), 719-725, 2017)
- Exploring gender and identity issues among female adolescent and young adults who connect in an anonymous platform (Journal of health psychology 22 (5), 548-560, 2017
- New Mothers' Use of new Media for Health Information and Support (Annuls of Behavioral Medicine 51, S1932-S1933, 2017)
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